Course: Advance Campaign Professor: Doug May
Year: Fall 2019 Categories: Branding, Illustration
ChaTime is a global franchise boba (bubble) tea chain based in Taiwan. The word ‘cha’ means tea. However, ChaTime means much more than just ‘teatime’. By combining a traditional house rooftop and a boba cup, this new logo reinforces the rich history of boba while celebrating the phenomenon of boba culture of the 21th century. *Disclaimer: all photos were not taken by me, credit to original owner. For school purposes.