ChaTime
Course: Advance Campaign Professor: Doug May
Year: Fall 2019 Categories: Branding, Illustration
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ChaTime is a global franchise boba (bubble) tea chain based in Taiwan. The word ‘cha’ means tea. However, ChaTime means much more than just ‘teatime’. By combining a traditional house rooftop and a boba cup, this new logo reinforces the rich history of boba while celebrating the phenomenon of boba culture of the 21th century. *Disclaimer: all photos were not taken by me, credit to original owner. For school purposes.
![](https://freight.cargo.site/t/original/i/9b2c7205761bfc0c9aae834d5ca8b83eb25dd56b9640c4cb1c43948b27e905d0/8c9f26a4-d510-49fa-bf14-ab8e19ac4ec6_rw_1920.png)
![](https://freight.cargo.site/t/original/i/d9a9580bfa352303cd5d29f63eb591323cbab9104bb1ff67e1887a4183c5137f/426d96f9-7e40-43ab-9dd2-67ec71dcd324_rw_1920.png)
![](https://freight.cargo.site/t/original/i/c03d505d1d2a71cdc14b821930feaa620c59389ff7e57adecb049f84a461f525/42a712db-847a-464b-9c91-fb666282eb31_rw_1920.png)