Course: Packaging Professor: Karen Dorff
Year: Spring 2019 Categories: Packaging, Branding, Illustration
The objective of a package reposition for Simply Asia is to show the significance of slurping noodles in Asian culture. In many parts of Asia, slurping or making sounds while eating indicates how delicious the food is and shows appreciation to the chef. Photography on food packaging tends to blends in with each other on the selves. Therefore, the most effective approach for this package reposition is to use illustration to exaggerate the fun in slurping noodles.